FIPP Innovations 2013: Bradesco Car Insurance creates fake car ad for tablets | MusicMall

FIPP Innovations 2013: Bradesco Car Insurance creates fake car ad for tablets

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FIPP Innovations in Magazine Media 2013 World Report:
Brazil's Bradesco Car Insurance company created a fake car ad for tablets. Users flip through the magazine by swiping left on their screens and come across what seems to be a car ad but when they attempt to 'turn' or 'flip' the page, the car crashes into the left side of the screen and the headline appears: "Unexpected events happen without warning. Make a Bradesco car insurance plan." Definitely unexpected and creative, that's the kind of stuff that sets brands apart and makes an ad memorable.